People-Centered Design
We design digital services and products built around user needs. We create pleasant, profitable, distinctive, and engaging experiences by combining strategy, technology, business, and creativity.
This has been our job, every day, for 20 years
Beyond the product, Experience Design
Whether for the business or the consumer market, we build a user experience around the product's audience to stimulate engagement and improve service efficiency. This is what matters.
Thanks to our daily work, hundreds of operators, technicians, employees, citizens, and travelers use digital services with a high and measurable degree of satisfaction.
We have worked in complex and multidisciplinary contexts
Twenty years of large innovation projects
Our knowledge of different contexts and markets—with their particular processes and target users—allows us to effectively enter the production flows and offer immediately viable experiences, technologies, and solutions.
with over 100 scenarios
studies with over 500 scenarios
with over 50 working groups
with over 200 features
with over 250 users
Inclusive processes and multidisciplinary teams
Our workflow is dynamic and adaptable to the effort and delivery times of each project. Its operating units (Service, Visual, and Development) work in symbiosis to ensure consistency with the designed experience.
Our experience allows us to manage and facilitate communication among multidisciplinary tables alongside each project phase: conception, validation, prototyping, development, test, and delivery.
Building and testing the People Experience
Research
We understand people and markets and analyze use cases, paths, and mental models.
Service
We define and design digital and physical processes through mapping and testing.
Ideas
Our inclusive, iterative processes challenge hypotheses to find strategies and solutions that are not always evident.
Simulation
We create and develop prototypes that can reproduce and test the designed experience.
Test
We validate processes, flows, and interactions, as well as monitor data and indicators.
WHO HAS CHOSEN US
Who we work with
Our clients
20th Century Fox, Acqua Group, Arnoldo Mondadori, Autogrill, Caffarel, Conlegno, Confcommercio, Conservatorio di Milano, Credem, e-distribuzione (Enel), Ethos Profumerie, Extrabanca, Federlegno Arredo, Federmoda, Ferrovie dello Stato, Genialloyd, Intesa San Paolo, Ministero delle Infrastrutture e dei Trasporti, Poste Italiane, Privredna Banka Zagreb, Sky, Salone del Mobile Milano, Saloni Worldwide, Unicredit, Vaillant, Zucchetti Kos, Western Union
Consulting and System IntegratorDxC Technology, Engineering, Etna Hitech, EY, Fincons Group, IBM, Reply Systel, Algowatt.